Business Summit of Future — case forum “Marketing for IT business: tactics in B2B”
How to sync marketing and sales on 6–12-month deal cycles and shield sales reps from junk leads. Scoring a lead as an early predictor of the deal: a 1–5 score on day 7 instead of the truth nine months later, five steps to connect marketing and sales, and budget that flows to where the scores are higher.
New Retail conference
Growth cases in a downturn: when the market stops growing and scaling channels no longer works, growth comes from rebuilding. Where CMOs most often look for growth in the wrong places — only channels, CPL, existing demand — and how to find it in the funnel structure, real needs and hidden levers.
Marketing for IT Business
Why growth through channel scaling stopped working; where CMOs most often look for growth in the wrong places, and how to find it inside the current funnel.
Territory of Sales business forum
Finding marketing growth levers with neural networks; optimizing ad campaigns with AI; increasing traffic conversion; analyzing competitors’ marketing with AI.
“AIshnitsa” online workshop (Bitrix24)
Bitrix24’s hands-on workshop on applying AI in business; led the marketing track. The next cohort runs in 2025 with speakers from Sber and others.
Optimization conference
Why Bitrix24 runs 600 events a year; what replaced the lead-gen channels that left the market; hands-on results from Yandex ad network, VK and Market platform — what worked and what did not; how email marketing reactivates churned users.
iMetrics, “Attribution analytics in practice” track
An overview of the marketing attribution market in Russia, stack options for in-house builds, pros and cons of existing solutions, and who is better off with a ready-made system versus a custom one. At the time — head of marketing at WiseAdvice.
I give talks and join panels on: