On the blog I share what works in B2B marketing and what doesn’t: case breakdowns, experiments, mistakes. I’m Deputy Marketing Director at Bitrix24.
Customer base analysis groups customers by value, stability, and behavior to manage sales and churn more precisely. This article covers three practical methods — ABC analysis (Pareto principle), XYZ analysis (demand stability), and RFM analysis (recency, frequency, monetary) — with formulas, a worked example using the same customers throughout, a table template, and an action checklist for each segment.
What customer pain points are in marketing, how they differ from needs and fears, their types, and methods to identify them, with templates.
What is a buyer persona and how to create one: step-by-step methodology, template, examples, comparison with ICP, common mistakes, and tools.
Target market explained: how it differs from target audience and niche, market types, a step-by-step framework, sizing formula, and B2B/B2C examples.
Publications
Cossa · RB.RU · Business Secrets (T-Bank) · eLama · ppc.world · Sostav
all publications →Speaking
iMetrics · Optimization conference · “AIshnitsa” online workshop (Bitrix24) · Territory of Sales business forum · Marketing for IT Business · eTarget
all talks →
