On the blog I share what works in B2B marketing and what doesn’t: case breakdowns, experiments, mistakes. I’m Deputy Marketing Director at Bitrix24.
You can realistically build 2–3 mini‑tools in one evening without code: a UTM generator, a unit‑economics calculator, or a lead magnet with an automatic email. Below are step‑by‑step instructions, Google Sheets templates, LLM prompts, and integration diagrams with CRM and analytics tailored for the Russian market.
A practical guide to vibecoding for performance marketers: tools, prompts, n8n/Sheets scripts, dashboards and ad‑account automation to speed up reporting.
I explain vibe‑coding for marketers: where to apply it and how to assemble 10 practical tools without developers. Step‑by‑step plans, prompts, checklists
A practical guide for marketing directors: where vibecoding speeds work and cuts costs, where the risks lie. KPI, ROI, tools, SOPs and integrations explained.
Publications
Cossa · RB.RU · Business Secrets (T-Bank) · eLama · ppc.world · Sostav
all publications →Speaking
iMetrics · Optimization conference · “AIshnitsa” online workshop (Bitrix24) · Territory of Sales business forum · Business Summit of Future — case forum “Marketing for IT business: tactics in B2B” · Marketing for IT Business · New Retail conference · eTarget
all talks →
