Customer Base Analysis: RFM and ABC Methods with Examples
Customer base analysis explained: ABC, XYZ, and RFM methods with step-by-step formulas, a worked numerical example, a table template, and a segment checklist.
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Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Customer Pain Points: How to Identify Target Audience Needs
What customer pain points are in marketing, how they differ from needs and fears, their types, and methods to identify them, with templates.
Buyer Persona: How to Create a Buyer Persona + Template
What is a buyer persona and how to create one: step-by-step methodology, template, examples, comparison with ICP, common mistakes, and tools.
Target Market: What It Is, Types, and How to Choose a Niche
Target market explained: how it differs from target audience and niche, market types, a step-by-step framework, sizing formula, and B2B/B2C examples.
Customer Development (Custdev): How to Test Hypotheses
Customer development (custdev) is a method for testing hypotheses about customers. We cover its 4 stages, interview script, checklist, case studies, and common
Content Distribution: Channels and Promotion Strategies
Content distribution explained: types, channels, the PESO model, tools, strategies and performance metrics. Channel comparison table, checklist and examples.
Expert Content: How to Create It for B2B
What expert content and thought leadership are, how they differ from SEO copy, and how to create them — steps, formats, metrics, and mistakes.
Content Formats: Types, Kinds, and How to Choose One
A breakdown of content formats and types, how format differs from channel, and a step-by-step algorithm for picking the right format for your goal and audience.
In-Depth Interviews: How to Conduct Them, Types, and Questions
In-depth customer interviews: what they are, types (problem, solution, expert), a step-by-step guide, sample questions, a checklist, and a guide template.
JTBD (Jobs To Be Done): What It Is and How to Apply It
JTBD (Jobs To Be Done) explained: how to run JTBD interviews, write a job statement, and apply the theory in product and marketing.