Vladimir Novozhilov
Deputy Marketing Director, Bitrix24
Marketing and growth expert in B2B, IT and SaaS. 15+ years in B2B marketing.
Deputy Marketing Director at Bitrix24 — one of the largest B2B SaaS platforms in Russia. Together with the CMO I run the company’s entire marketing: digital, SEO, content, SMM, PR, events and brand advertising. Key KPIs — registration growth and user retention.
Over 15 years in marketing, most of them in B2B and B2B SaaS. Went from a digital marketing specialist to leading a team of 50+; built marketing at WiseAdvice Consulting Group, amoCRM, SeoPult and other companies.
My focus is finding growth levers across marketing and sales — building a systematic marketing function aimed at growing revenue.
The second pillar is product marketing and competitive analysis: positioning, building go-to-market strategies, and auditing marketing channels.
I build marketing microservices and AI tools with vibe-coding: analytics services, landing pages, interactive mechanics. I believe AI is already reshaping the marketing profession — and I write about it from practice, not theory.
Speaking at industry conferences since 2018 — iMetrics, Optimization, Marketing for IT Business and others; published in Cossa, RB.RU, Sostav, ppc.world and Tinkoff Business Secrets.
Silver Mercury award, 2024
Top-3 talks of the conference — Marketing for IT Business, 2026
Top-5 talks of the conference — Optimization conference, 2022
Career
Deputy Marketing Director · Bitrix24
Running the company’s entire marketing together with the CMO: digital, SEO, content marketing, SMM, PR, event marketing, brand advertising. Key KPIs — registration growth and user retention.
- Company sales grow at least 40% yearly, with a significant marketing contribution
- Launched the “Bitrix24 Journal” content project from scratch
- Built the SEO function and a pipeline approach to A/B testing
- Leading a marketing team of 50+ people
- Involved in organizing 600+ events per year
- Finding growth levers across the SaaS funnel — from website to product
Head of Marketing · WiseAdvice Consulting Group
TODO: fill in
Head of Marketing · amoCRM
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Head of Web Analytics · SeoPult
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Digital marketing specialist · Sunlight Brilliant
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Digital Marketing Specialist · Aspro.Cloud
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Key competencies
- Product marketing
- Growth Marketing
- SEO
- Paid Traffic
- Brand Media
- Branding
- Event Marketing
- Competitive analysis
- PR and media relations
- AI and vibe-coding in marketing