Customer Pain Points: How to Identify Target Audience Needs
What customer pain points are in marketing, how they differ from needs and fears, their types, and methods to identify them, with templates.
Product marketing
Positioning, feature launches, segmentation and packaging product value. How B2B SaaS product marketing connects product, sales and the market — and how to measure its contribution.
Buyer Persona: How to Create a Buyer Persona + Template
What is a buyer persona and how to create one: step-by-step methodology, template, examples, comparison with ICP, common mistakes, and tools.
Expert Content: How to Create It for B2B
What expert content and thought leadership are, how they differ from SEO copy, and how to create them — steps, formats, metrics, and mistakes.
Content Formats: Types, Kinds, and How to Choose One
A breakdown of content formats and types, how format differs from channel, and a step-by-step algorithm for picking the right format for your goal and audience.
JTBD (Jobs To Be Done): What It Is and How to Apply It
JTBD (Jobs To Be Done) explained: how to run JTBD interviews, write a job statement, and apply the theory in product and marketing.
Customer Journey Map (CJM): What It Is and How to Build One
Customer journey map (CJM): what it is, why businesses need it, and how to build one step by step. Template, stages, touchpoints, tool comparison, examples.
Content Plan: How to Create One, With Example and Template
Content plan: what it is, how it differs from strategy, types, step-by-step guide, monthly example, table template, tools, metrics and checklist.
Content Strategy: What It Is, Examples, and How to Build One
Content strategy explained: how it differs from a content plan and content marketing, a step-by-step framework, examples, checklist, and template for business.
Content Marketing Metrics: What to Track and How to Calculate
A full breakdown of content marketing metrics: reach, engagement, conversions, and ROI. Formulas, benchmarks, tools, tables, and a reporting checklist.
Tone of Voice: How to Define Your Brand Voice — A Guide
Tone of voice explained: what it is, how it differs from brand voice and tone of speech. A step-by-step guide with examples, tables, and a checklist.