Customer Base Analysis: RFM and ABC Methods with Examples
Customer base analysis explained: ABC, XYZ, and RFM methods with step-by-step formulas, a worked numerical example, a table template, and a segment checklist.
Market research
Critical reviews of market research and vendor reports: where the methodology leaks, which numbers to trust and how to use third-party data safely. Plus original calculations and observations on the SaaS market.
Target Market: What It Is, Types, and How to Choose a Niche
Target market explained: how it differs from target audience and niche, market types, a step-by-step framework, sizing formula, and B2B/B2C examples.
Customer Development (Custdev): How to Test Hypotheses
Customer development (custdev) is a method for testing hypotheses about customers. We cover its 4 stages, interview script, checklist, case studies, and common
In-Depth Interviews: How to Conduct Them, Types, and Questions
In-depth customer interviews: what they are, types (problem, solution, expert), a step-by-step guide, sample questions, a checklist, and a guide template.
TAM SAM SOM: How to Calculate Market Size
What TAM SAM SOM means and how to calculate market size: formulas, top-down and bottom-up methods, worked example, comparison table, PAM, and common mistakes.
Target Audience Analysis: Methods and Steps for 2025
Target audience analysis: methods, steps, tools, and templates. How to define your audience, build a customer persona, and apply results in B2B marketing.
Competitor Audience Analysis: Methods, Steps, and Examples
Learn how to analyze competitors' target audience: step-by-step algorithm, methods (JTBD, customer development), data sources, table templates, and common
Analyzing Competitive Advantages: Methods and Checklist
How to analyze a company's competitive advantages: Porter's, Lambin's, and SWOT models, a step-by-step algorithm, evaluation metrics, examples, and a ready
Analyzing Competitors' Social Media Content: A Methodology
A step-by-step methodology for analyzing competitors' social media content: ER and engagement metrics, the Grades system, tool comparisons, and a report
Competitor Product Analysis: Methods and Template
A step-by-step guide to competitor product analysis: criteria, methods, tools, and a comparison template for products, assortment, and pricing.