How to Choose a Generative Engine Optimization Agency: Checklist &
Practical guide to selecting a GEO agency: what the service includes, which metrics and prices to expect in Russia, key contractor questions and SLA items.
Market research
Critical reviews of market research and vendor reports: where the methodology leaks, which numbers to trust and how to use third-party data safely. Plus original calculations and observations on the SaaS market.
Will AI Replace Marketers: What Gets Automated and What Stays
Short answer and plan: which marketing tasks AI takes on, what remains human, measurable cases with metrics, an ROI calculator and a tool table.
Customer-base analysis with ABC, XYZ and RFM
Step-by-step breakdown of a customer base using ABC, XYZ and RFM: formulas, a continuous numeric example, a table template and an action checklist for segments.
Target market and niche: selection, capacity calculation and examples
We explain differences between target market, target audience and niche; market types; TAM–SAM–SOM calculation and niche selection. Step‑by‑step algorithm
Customer development practice: how to test customer hypotheses
How to test customer hypotheses before development: stages of customer development, an interview script, a prep checklist, tables, cases and common mistakes.
In‑Depth Customer Interviews: Types, Questions and Step‑by‑Step Guide
A practical guide to in‑depth interviews: types (problem, solution, expert), preparation and conduct, analysis, example questions, checklist and a custdev
Practical market sizing: TAM, SAM, SOM and PAM
Step‑by‑step market sizing: formulas for TAM/SAM/SOM, top‑down and bottom‑up methods, a ruble example, comparison table, template, PAM and common mistakes.
Audience Analysis in 2026: Steps and Methods
Step-by-step guide for B2B/IT and services: how to analyze your audience, choose methods and tools, build portraits and apply findings in marketing, product
Competitor Audience Analysis: Methods, Steps, and Examples
Step-by-step guide to studying competitors' audiences: algorithm, data sources, JTBD and customer development, ready tables, cases and common mistakes.
How to Find and Strengthen Competitive Advantages
A practical walkthrough of competitive advantages: Porter, Lamben and SWOT, step-by-step algorithm, evaluation metrics, examples and a checklist