The vibe-coding era: how AI turned marketers into developers
A column on how vibe-coding changes a marketer’s work: why marketers should build their own tools with AI and what it delivers for the business in practice. In Russian.
Media
2026
A CMO in stagnation: where to find growth when there is nothing left to scale?Top-3 talks of the conference
Why growth through channel scaling stopped working; where CMOs most often look for growth in the wrong places, and how to find it inside the current funnel.
Why B2B marketing pays off poorly
On the systemic mistakes that prevent tying marketing work to financial results: many B2B companies still judge promotion by operational metrics — leads, traffic and cost per lead. In Russian.
2024
New trends and tools in B2B marketing
Which promotion tools and channels are relevant in B2B and which skills a marketer should learn to stay in demand. In Russian.
AI as a growth engine: more leads without extra spend
Finding marketing growth levers with neural networks; optimizing ad campaigns with AI; increasing traffic conversion; analyzing competitors’ marketing with AI.
Marketing track speaker
Bitrix24’s hands-on workshop on applying AI in business; led the marketing track. The next cohort runs in 2025 with speakers from Sber and others.
2022
How to replace the ad channels that left the B2B marketTop-5 talks of the conference
Why Bitrix24 runs 600 events a year; what replaced the lead-gen channels that left the market; hands-on results from Yandex ad network, VK and Market platform — what worked and what did not; how email marketing reactivates churned users.
2019
10 proven tips for quickly filling hard-to-fill vacancies
How to hire generalist digital marketers without a strong HR brand or a salary race: “selling” vacancies over the phone, HR landing pages, a hiring funnel. In Russian.
2018
Everything about marketing attribution analytics
An overview of the marketing attribution market in Russia, stack options for in-house builds, pros and cons of existing solutions, and who is better off with a ready-made system versus a custom one. At the time — head of marketing at WiseAdvice.
12 ways to cut call-tracking costs. Savings of up to 62%
Practical ways to reduce call-tracking spend without losing analytics quality; on the author’s own projects savings ranged from 18% to 62%. Written while at WiseAdvice Consulting Group. In Russian.
Also spoke at
- eTarget