Advertising on Yandex and Alice with AI: Formats, Launch, Metrics
A practical guide to advertising in Yandex and Alice with AI: formats, dialogue‑based targeting, launching via the Direct AI assistant, metrics, cases
Monetization
How a subscription product turns value into revenue: pricing grids, plan packaging, price experiments and monetization metrics. Real pricing decisions taken apart — including the mistakes that cost SaaS companies money.
Where the money is in vibecoding: services, prices, path to first
What to sell, where to find first clients, and typical checks in 2026. Includes a pricing calculator, proposal and NDA templates, outreach scripts
Cost per Lead (CPL) Unpacked: Formulas, Benchmarks & 10 Ways to Lower
How to calculate CPL by budget and by margin, how it differs from CAC and LTV, industry benchmarks, common mistakes, and a 10-step checklist to reduce CPL
CAC and LTV in B2B/SaaS: how to calculate, compare, and benchmark
Correct CAC and LTV formulas for B2B/SaaS: include gross margin and churn in LTV, paid vs blended CAC, 3:1 rule, payback, examples and segment benchmarks.
How to calculate marketing payback: ROI and ROMI without illusions
Formulas for ROI and ROMI, difference from ROAS, a B2B/SaaS example, and a step‑by‑step link to end‑to‑end analytics and CRM: from UTM to channel report.