How to Analyze Competitors' Social Media Content: A Practical Method
Step-by-step: how to collect a competitor pool, which metrics and creatives to inspect, how to use Grades, which tools to use and how to format the report.
Market research
Critical reviews of market research and vendor reports: where the methodology leaks, which numbers to trust and how to use third-party data safely. Plus original calculations and observations on the SaaS market.
How to Compare Competitors’ Products and Assortments: Methods &
Step-by-step competitor review: comparison criteria, benchmarking, SWOT, Porter’s 5 Forces and market map; sources and monitoring tools plus a ready table
Estimating Competitors' Sales and Market Share from Public Data
Step-by-step guide to estimating competitors' sales and market share from public data: which metrics to compare, where to get figures, formulas, examples
How to Build Competitive Intelligence: Goals, Stages and Tools
How to legally collect and analyze open data about competitors, where the line with espionage lies, which sources and tools to use, stages and practical cases.
How to Use Porter's Five Forces: Algorithm, Scale, and Example
Step-by-step guide to Porter's Five Forces: scoring scale, analysis algorithm, a ready table template, a coffee shop example, and comparison with SWOT, PEST
SWOT for Competitors: Example and Ready Matrix
Step-by-step on competitive SWOT: where to get data, how to fill the matrix and compare players, plus a ready example matrix and table.
How I Analyze Competitors’ Websites: Algorithm, Metrics, Tools
Step-by-step competitor analysis: where to find rivals, which traffic, structure, SEO and commercial metrics to check, which tools to use and how to present
Competitive Analysis in 2026: 20 Tools and How to Choose
Collected 20+ competitive analysis tools for 2026: SEO, paid search, social and reputation. Prices, free limits, comparison table, checklist and step-by-step
Practical Competitor Price Analysis: Collection, Comparison, Decisions
How to run a working price analysis: monitoring methods, key metrics and formulas, a table template, tool comparison and how often to check competitors' prices.
Competitive analysis in search: semantics, links, SERP
Step-by-step competitor breakdown: Keyword Gap, Link Intersect, SERP and tech. Aggregate metrics into tables and build a prioritized 90/180-day plan.