Competitive analysis worksheet: template, criteria, and example
Consolidate competitor comparison in one file: Excel/Google Sheets template, key criteria and metrics, step-by-step guide, industry variants, and a filled
Market research
Critical reviews of market research and vendor reports: where the methodology leaks, which numbers to trust and how to use third-party data safely. Plus original calculations and observations on the SaaS market.
How to Ask Questions in Competitor Analysis: Checklist & Criteria
A vetted list of questions on product, pricing, marketing, website and customer experience. Tables, checklist, SWOT, Porter, PEST and benchmarking — all
How to Analyze the Competitive Environment: Steps, Methods, Template
Step-by-step guide to assessing the competitive environment: stages, Porter's 5 forces, SWOT and PEST, data sources and tools, plus a template, checklist
How to Analyze Competitors’ Strategy: Approach, Methods and Steps
Step-by-step strategic competitor analysis vs classic review: methods and tools (SWOT, PESTEL, Porter’s Five Forces, JTBD, positioning map) and a ready table
Competitive analysis in practice: competitor types, methods
Types of competitors, practical methods (SWOT, Porter's Five Forces, PEST), step-by-step plan with an example and numbers, tools, template and checklist.
Competitive Analysis with AI: Step-by-Step Plan and 10 Prompts
Step-by-step guide to AI-driven competitive analysis: 10 ChatGPT prompts, a comparison of AI services and a checklist. What to automate and what to verify
Ideal Customer Profile in B2B: how to build ICP — guide & template
How to build an Ideal Customer Profile (ICP) in B2B in 6 steps: criteria, difference from buyer persona, two numeric examples and a checklist template