Analyzing the Competitive Environment: A Step-by-Step Guide
A step-by-step method for analyzing a market's competitive environment: stages, Porter's Five Forces, SWOT and PEST, tools, template and checklist with real
Market research
Critical reviews of market research and vendor reports: where the methodology leaks, which numbers to trust and how to use third-party data safely. Plus original calculations and observations on the SaaS market.
Analyzing Competitor Strategy: Methods and Steps
Competitor strategy analysis vs. regular analysis: step-by-step method, SWOT, Porter, positioning map, tools, template and comparison table.
Competitive Analysis: Types, Methods, and Stages
Competitive analysis: what it is, types of competitors, methods (SWOT, Porter's Five Forces, PEST), a step-by-step plan, tools, and a checklist.
AI for Competitor Analysis: 10 Prompts
How to use AI for competitor analysis: a step-by-step workflow, 10 ready-made ChatGPT prompts, a comparison of AI services and a checklist.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.