Chatbots vs AI Agents in Marketing: Cases and Checklist
I explain the difference between chatbots and AI agents, marketing use cases, implementation economics and ROI metrics. Includes cases and a step‑by‑step
Product marketing
Positioning, feature launches, segmentation and packaging product value. How B2B SaaS product marketing connects product, sales and the market — and how to measure its contribution.
GEO: promoting brands in LLMs and appearing in AI answers
Analysis of GEO vs SEO, setup of robots.txt and llms.txt, Schema.org, building mentions and metrics to get your brand into ChatGPT and YandexGPT answers.
GEO Optimization: How to Appear in Neural Network Answers
Practical guide to GEO optimization: opening access for AI crawlers, llms.txt, extractable answer blocks, Schema markup, and templates to measure visibility
GEO vs SEO: differences and optimizing promotion for generative AI
Explains how GEO differs from SEO and how to adapt promotion for generative engines — robots and GPTBot, Schema.org, content, PR, metrics and checklists.
AI for Marketing and Sales: What Works in 2026
A practical guide to AI in marketing and sales: case studies, a 7/30/90 implementation plan, 12 prompts, ROI calculations, tools matrix, and compliance
How to Choose a Marketing Automation System: Comparison & Checklist
A practical guide to selecting marketing automation: architectures, evaluation criteria, platform comparison, readiness checklist, scenario templates and ROI
How to Order GEO Promotion: Process, Brief, and Real Prices
How to order GEO promotion: what to include in the brief, how to pick a vendor, budget calculation and timelines. Includes templates, checklists and control
Marketing Automation: Where to Start and What to Automate
Step-by-step plan to implement marketing automation for B2B and service businesses: priority scenarios, choosing MAP/CRM, integrations, KPIs and ROI
AI for Marketers: Tasks, Stack, and Implementation
What AI brings to marketers in 2026: a task map, stack selection matrix, ready prompts, CPL/ROI cases, data security guidance and a 90–365 day implementation
AI in Marketing: 15 Scenarios, ROI and 2026 Case Studies
15 scenarios, 5 case studies in rubles, payback thresholds and an ROI calculator. Prompt templates, CRM integration plan, step‑by‑step launch and risk controls.