Customer Persona: How to Build One, With Examples and a Template
Customer persona explained: how it differs from a target audience, a step-by-step process, a ready-to-use template, and B2C/B2B examples with validation
Product marketing
Positioning, feature launches, segmentation and packaging product value. How B2B SaaS product marketing connects product, sales and the market — and how to measure its contribution.
Target Audience Segmentation: Criteria and Methods
Target audience segmentation: criteria and methods (Kotler, 5W, Hunt, JTBD, RFM, LTV), a comparison table, checklist, persona template and B2B/B2C examples.
Lead Magnet: What It Is, Types and Examples for B2B and B2C
Lead magnet explained simply: types and examples, how to create an effective lead magnet for your website and B2B. Guide, table, metrics, and FAQ.
Analyzing Competitor Positioning and USPs: Methods and Template
A step-by-step method for analyzing competitor positioning and USPs, building a positioning map, and creating your own template and checklist.
B2B Content Marketing: Strategy and the Content Funnel
A step-by-step B2B content marketing framework: from ICP and a ToFu/MoFu/BoFu content funnel to formats, distribution, sales enablement, and metrics.