How to Segment an Audience: Criteria, Methods, and Examples
Analysis of segmentation with examples: criteria, comparison of methods (Kotler, 5W, Hunt, JTBD, RFM, LTV), a step‑by‑step checklist, a persona template
Product marketing
Positioning, feature launches, segmentation and packaging product value. How B2B SaaS product marketing connects product, sales and the market — and how to measure its contribution.
How to Launch an Effective Lead Magnet: Formats, Examples, Metrics
How to ideate, package, and launch a lead magnet: formats and examples for B2B/B2C, step‑by‑step plan, comparison table, key metrics and common mistakes.
Method for Analyzing Competitors’ Positioning and USP: Perception Map
Step-by-step method: where to find competitors, how to dissect their positioning and USP, build a perception map and quantify promise strength. Includes
Building B2B Content: Strategy and Funnel
Step‑by‑step B2B content marketing framework: define ICP and personas, map ToFu/MoFu/BoFu, choose formats and distribution, enable sales, link to CRM