Promotion in ChatGPT: How to Appear in AI Answers
Step-by-step plan to make LLMs cite your site: grant crawler access, use “direct answer + fact” snippets, clear entity signals, structured data, GEO settings
Product marketing
Positioning, feature launches, segmentation and packaging product value. How B2B SaaS product marketing connects product, sales and the market — and how to measure its contribution.
How to внедрить AI in Marketing: 30‑Day Pilot, Checklists & ROI
Practical guide to implementing AI in marketing: where to start, a 30‑day pilot, checklists, prompts and metrics. Examples of ROI, tools and legal
Content Audit That Delivers: Update Plan, Matrix & Templates
Step-by-step content audit for B2B and IT: inventory and updates, decision matrix, safe redirects, 30/60/90 plan and data-backed cases.
Content system for social media: plan, categories, templates
A framework for SMM: content plan and calendar, rubricator with proportions, idea bank, batching, metrics, CRM integration and automation. Includes
Content for TOFU → MOFU → BOFU: Practical Guide
How to build a content system for TOFU/MOFU/BOFU: formats and metrics by stage, intent mapping, internal linking, templates and checklists, quarterly plan
AI Content: stack, workflow, prompts, and metrics
Practical guide to AI in content marketing: choosing models, step-by-step workflow, ready prompts, metrics and ROI, plus localization for Russia.
Step‑by‑step process to create content for real demand
How to design materials around real search intent: semantics and clusters, structure and metadata, interlinking and updates via Search Console to boost CTR.
Video Marketing in 2026: Formats, Strategy, and Metrics
A practical guide to video marketing in 2026: formats, platforms, KPIs and ROI. Includes briefs, scripts, checklists, analytics and numeric B2B/IT cases.
Corporate Blog: Why the Business Needs It and How to Launch and Run It
How to launch and run a corporate blog without chaos: platforms, content plan, launch checklist, promotion, metrics, pros and cons, and real cases.
How to Identify and Solve Customer Pains: Methods, Examples, Templates
Differentiate pain, need, fear and objection; learn types and 8 detection methods. Includes a prioritization table and ready-to-use phrasing for offers