CAC and LTV in B2B and SaaS: Formulas, Calculation, Benchmarks
How to calculate CAC and LTV in B2B and SaaS: formulas with gross margin and churn, blended vs paid CAC, LTV:CAC 3:1, CAC Payback and benchmarks.
#unit economics
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.
ROI and ROMI in Marketing: How to Measure Payback
ROI and ROMI formulas, a worked B2B/SaaS example, the difference from ROAS, and how to tie the math to end-to-end analytics and CRM by channel.