Neural Networks for Content: How to Use AI — Guide with Prompts
Practical guide to choosing AI tools, workflows and metrics for content. Includes prompts, comparison tables, cases and localization tips for Russia.
#unit economics
TAM SAM SOM: How to Calculate Market Size
What TAM SAM SOM means and how to calculate market size: formulas, top-down and bottom-up methods, worked example, comparison table, PAM, and common mistakes.
Cost Per Lead (CPL): Formula and How to Reduce It
What is cost per lead (CPL), formulas by budget and by margin, channel-by-channel examples, and 10 ways to cut lead cost without sacrificing quality.
Financial Analysis of Competitors: Sales and Market Share
Financial analysis of competitors: how to estimate sales, calculate market share, find data sources, and compare metrics. Formulas, tables, checklist.
CAC and LTV in B2B and SaaS: Formulas, Calculation, Benchmarks
How to calculate CAC and LTV in B2B and SaaS: formulas with gross margin and churn, blended vs paid CAC, LTV:CAC 3:1, CAC Payback and benchmarks.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.
ROI and ROMI in Marketing: How to Measure Payback
ROI and ROMI formulas, a worked B2B/SaaS example, the difference from ROAS, and how to tie the math to end-to-end analytics and CRM by channel.