How to calculate marketing payback: ROI and ROMI without illusions
Formulas for ROI and ROMI, difference from ROAS, a B2B/SaaS example, and a step‑by‑step link to end‑to‑end analytics and CRM: from UTM to channel report.
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Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.