How to Ask Questions in Competitor Analysis: Checklist & Criteria
A vetted list of questions on product, pricing, marketing, website and customer experience. Tables, checklist, SWOT, Porter, PEST and benchmarking — all
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Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
How to Analyze the Competitive Environment: Steps, Methods, Template
Step-by-step guide to assessing the competitive environment: stages, Porter's 5 forces, SWOT and PEST, data sources and tools, plus a template, checklist
How to Analyze Competitors’ Strategy: Approach, Methods and Steps
Step-by-step strategic competitor analysis vs classic review: methods and tools (SWOT, PESTEL, Porter’s Five Forces, JTBD, positioning map) and a ready table
Competitive analysis in practice: competitor types, methods
Types of competitors, practical methods (SWOT, Porter's Five Forces, PEST), step-by-step plan with an example and numbers, tools, template and checklist.
Competitive Analysis with AI: Step-by-Step Plan and 10 Prompts
Step-by-step guide to AI-driven competitive analysis: 10 ChatGPT prompts, a comparison of AI services and a checklist. What to automate and what to verify
Launching B2B Marketing: Strategy, Funnel, and Key Channels
How B2B differs from B2C, how to build strategy, pick channels per funnel stage, embed ABM and calculate CAC, LTV, ROMI. A step‑by‑step practical plan.
How to Launch ABM in B2B: Principles, Formats, Metrics
Practical guide to ABM in B2B: how it differs from inbound, one‑to‑one/few/many formats, step‑by‑step launch, required metrics, timelines and budgets
CAC and LTV in B2B/SaaS: how to calculate, compare, and benchmark
Correct CAC and LTV formulas for B2B/SaaS: include gross margin and churn in LTV, paid vs blended CAC, 3:1 rule, payback, examples and segment benchmarks.
Ideal Customer Profile in B2B: how to build ICP — guide & template
How to build an Ideal Customer Profile (ICP) in B2B in 6 steps: criteria, difference from buyer persona, two numeric examples and a checklist template
Building B2B Content: Strategy and Funnel
Step‑by‑step B2B content marketing framework: define ICP and personas, map ToFu/MoFu/BoFu, choose formats and distribution, enable sales, link to CRM