Customer Journey Map (CJM): What It Is and How to Build One
Customer journey map (CJM): what it is, why businesses need it, and how to build one step by step. Template, stages, touchpoints, tool comparison, examples.
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Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Content Plan: How to Create One, With Example and Template
Content plan: what it is, how it differs from strategy, types, step-by-step guide, monthly example, table template, tools, metrics and checklist.
Content Strategy: What It Is, Examples, and How to Build One
Content strategy explained: how it differs from a content plan and content marketing, a step-by-step framework, examples, checklist, and template for business.
ЛПР in Sales: DMU, LVR, and How to Reach the Decision-Maker
ЛПР explained: what a decision-maker is, how it differs from LVR, GLPR, and LDPR, how DMU and buying committees work, and how to find and reach
Content Marketing Metrics: What to Track and How to Calculate
A full breakdown of content marketing metrics: reach, engagement, conversions, and ROI. Formulas, benchmarks, tools, tables, and a reporting checklist.
TAM SAM SOM: How to Calculate Market Size
What TAM SAM SOM means and how to calculate market size: formulas, top-down and bottom-up methods, worked example, comparison table, PAM, and common mistakes.
Tone of Voice: How to Define Your Brand Voice — A Guide
Tone of voice explained: what it is, how it differs from brand voice and tone of speech. A step-by-step guide with examples, tables, and a checklist.
Customer Persona: How to Build One, With Examples and a Template
Customer persona explained: how it differs from a target audience, a step-by-step process, a ready-to-use template, and B2C/B2B examples with validation
Target Audience Analysis: Methods and Steps for 2025
Target audience analysis: methods, steps, tools, and templates. How to define your audience, build a customer persona, and apply results in B2B marketing.
Lead Generation Automation: Capturing Leads Into Your CRM
How to build lead generation automation: capture architecture, qualification, CRM handoff, scoring, CPL/CAC/ROMI metrics, integration mistakes, and a checklist.