Where leads disappear and how to fix the funnel
Why lead generation fails and what to do: 8 common mistakes with fixes, a mistake→solution table, an audit checklist, and metrics more important than raw lead
Blog
Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Operational SLA Between Marketing and Sales: Lead Handover
Lead-handover SLA: agreed MQL/SQL criteria, key metrics, a ready agreement template, step-by-step process, dashboard and implementation checklist.
How to Segment an Audience: Criteria, Methods, and Examples
Analysis of segmentation with examples: criteria, comparison of methods (Kotler, 5W, Hunt, JTBD, RFM, LTV), a step‑by‑step checklist, a persona template
How to Run a Webinar That Generates Leads: Topics, Offer, Metrics
Practical B2B webinar playbook: formats, choosing topic and offer, promotion, webinar structure, CRM integration and CPL/ROI calculations. Checklist and cases.
Cold outreach without spam: how to launch emails and calls
A B2B guide to cold outreach: where to legally source and validate lists, what to write in emails and say on calls, and which metrics and CPL to track.
B2B Leads: Working Channels and How to Combine Them
Paid and organic B2B lead channels compared by CPL and conversion. Includes CPL/SQL/CAC and ROI formulas, MQL vs SQL, and a checklist to choose a channel mix.
Order in the Lead Flow: MQL, SAL and Implementation
How to distinguish MQL, SAL and SQL, what to include in qualification criteria, which frameworks to use (BANT, MEDDIC), how to configure scoring and implement
How a Lead-Generation Landing Page Works and What Affects Conversion
Step-by-step 10-block framework, rules for forms and CTAs, quiz vs classic landing, key metrics (CR, CPL, CTR) and a launch checklist to turn traffic into
How to Launch an Effective Lead Magnet: Formats, Examples, Metrics
How to ideate, package, and launch a lead magnet: formats and examples for B2B/B2C, step‑by‑step plan, comparison table, key metrics and common mistakes.
How to Set Up Lead Scoring: Models, Thresholds, Automation
Step-by-step lead scoring setup: explicit and implicit models, BANT, criteria and weights, a 0–100 scale with thresholds, common pitfalls and automation.