Working Content Strategy: Step-by-Step Guide and Examples
How strategy differs from a content plan and content marketing. Step-by-step algorithm, examples, tables, checklist and a team-ready template.
Blog
Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Who Actually Decides in B2B: DMU, Procurement Roles, and Reaching
Decision‑makers in B2B are usually a group (DMU) with distinct roles. Definitions, procurement committee structure, tactics to find decision‑makers
How to Measure Content: Reach, Engagement, Conversions, and ROI
A step‑by‑step breakdown of key content metrics—reach, engagement, conversions, and money. Formulas, benchmarks, tools, tables and a checklist for B2B/IT teams.
Practical market sizing: TAM, SAM, SOM and PAM
Step‑by‑step market sizing: formulas for TAM/SAM/SOM, top‑down and bottom‑up methods, a ruble example, comparison table, template, PAM and common mistakes.
How to Set Brand Voice and Tone: A Practical Guide
Differences between brand voice, tone of voice and tone of speech. A step‑by‑step method with examples, tables and a checklist to define your brand voice.
Customer Profile Without Guesswork: Algorithm, Template, B2C/B2B
Difference from target audience, step-by-step algorithm, ready template, B2C and B2B examples, and validation metrics. Practical guidance on what to fill
Audience Analysis in 2026: Steps and Methods
Step-by-step guide for B2B/IT and services: how to analyze your audience, choose methods and tools, build portraits and apply findings in marketing, product
Order in Lead Gen: Capture, Qualification, and Delivery to CRM
How to build capture, qualification and automatic lead delivery to CRM: bots, scoring, integrations, CPL/CAC/ROMI metrics, common mistakes
How to Set Up B2B Lead Gen in Telegram: Bots, Chats, and Ads
Step-by-step guide to B2B lead generation in Telegram: bots, industry chats, channels and Telegram Ads. Launch, scripts, CRM integration, CPL/ROI metrics
Lead-gen metrics for growth: what to track and benchmark
Practical guide to lead-generation metrics: KPIs and formulas (CPL, conversion, MQL/SQL), channel and B2B/B2C benchmarks, report template and checklist.