How to Build a Buyer Persona: Method, Template, Examples
Step-by-step guide to creating buyer personas: methodology, template, examples, differences from ICP, common mistakes, tools and metrics. Data-driven, not
Blog
Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Target market and niche: selection, capacity calculation and examples
We explain differences between target market, target audience and niche; market types; TAM–SAM–SOM calculation and niche selection. Step‑by‑step algorithm
Customer development practice: how to test customer hypotheses
How to test customer hypotheses before development: stages of customer development, an interview script, a prep checklist, tables, cases and common mistakes.
How to Launch Systematic Content Distribution: Channels, PESO &
A practical guide to content distribution: PESO model, channel and tool selection, strategy, metrics and ROI. Includes comparison table, checklist, patterns
Expert Content in B2B: How to Create and Measure Impact
How expert content differs from SEO and ads, and how to set up production in B2B: 7 steps, working formats, metrics, GEO and thought leadership.
How to Choose a Content Format by Goal and Platform
Separate type, format and channel. A step-by-step method to pick content for goal, audience and platform — with tables, metrics, a checklist and B2B examples.
In‑Depth Customer Interviews: Types, Questions and Step‑by‑Step Guide
A practical guide to in‑depth interviews: types (problem, solution, expert), preparation and conduct, analysis, example questions, checklist and a custdev
How to Implement Jobs To Be Done in Product and Marketing
Shift focus from “who is the user” to “what job the user needs done.” Practical guide: interviews, job statements, JTBD vs personas/CJM, cases
How to Build a CJM and Find Service Bottlenecks
Step-by-step guide to building a customer journey map from data: stages, touchpoints, emotions, barriers, a ready table template, team tools and common
How to Build a Working Content Plan: Examples & Template
What a working content plan looks like in practice: how it differs from strategy, types and formats, step‑by‑step assembly, monthly example, template, tools