B2B lead generation in practice: channels, methods, funnel
How B2B differs from B2C, which channels actually work, how to build a funnel and calculate CPL. A practical guide with a table and a launch checklist.
Blog
Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
How Content Drives Leads: A Practical Guide
Step-by-step system for turning content into leads: formats for TOFU/MOFU/BOFU, CPL and conversion, linking with SEO, email and CRM, cases with numbers
How to Turn Leads into Deals: Systematic Nurturing
How to build lead nurturing: segmentation, CJM, grading and scoring, personalized content and automation. Step-by-step plan, email templates, tools and KPIs.
Cost per Lead (CPL) Unpacked: Formulas, Benchmarks & 10 Ways to Lower
How to calculate CPL by budget and by margin, how it differs from CAC and LTV, industry benchmarks, common mistakes, and a 10-step checklist to reduce CPL
How a B2B Funnel Works: Stages, Conversions, Management
The client's journey in B2B: stages from lead to deal, how to calculate stage and end-to-end conversions, key metrics, working with the buying committee
Competitor Audience Analysis: Methods, Steps, and Examples
Step-by-step guide to studying competitors' audiences: algorithm, data sources, JTBD and customer development, ready tables, cases and common mistakes.
How to Find and Strengthen Competitive Advantages
A practical walkthrough of competitive advantages: Porter, Lamben and SWOT, step-by-step algorithm, evaluation metrics, examples and a checklist
How to Analyze Competitors' Social Media Content: A Practical Method
Step-by-step: how to collect a competitor pool, which metrics and creatives to inspect, how to use Grades, which tools to use and how to format the report.
Method for Analyzing Competitors’ Positioning and USP: Perception Map
Step-by-step method: where to find competitors, how to dissect their positioning and USP, build a perception map and quantify promise strength. Includes
How to Compare Competitors’ Products and Assortments: Methods &
Step-by-step competitor review: comparison criteria, benchmarking, SWOT, Porter’s 5 Forces and market map; sources and monitoring tools plus a ready table