Estimating Competitors' Sales and Market Share from Public Data
Step-by-step guide to estimating competitors' sales and market share from public data: which metrics to compare, where to get figures, formulas, examples
Blog
Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
How to Build Competitive Intelligence: Goals, Stages and Tools
How to legally collect and analyze open data about competitors, where the line with espionage lies, which sources and tools to use, stages and practical cases.
How to Use Porter's Five Forces: Algorithm, Scale, and Example
Step-by-step guide to Porter's Five Forces: scoring scale, analysis algorithm, a ready table template, a coffee shop example, and comparison with SWOT, PEST
SWOT for Competitors: Example and Ready Matrix
Step-by-step on competitive SWOT: where to get data, how to fill the matrix and compare players, plus a ready example matrix and table.
How I Analyze Competitors’ Websites: Algorithm, Metrics, Tools
Step-by-step competitor analysis: where to find rivals, which traffic, structure, SEO and commercial metrics to check, which tools to use and how to present
Competitive Analysis in 2026: 20 Tools and How to Choose
Collected 20+ competitive analysis tools for 2026: SEO, paid search, social and reputation. Prices, free limits, comparison table, checklist and step-by-step
How to Analyze Competitors’ Ads in Context and Yandex.Direct
Step‑by‑step practice for analyzing competitors in contextual advertising and Yandex.Direct: where to find ads, collect semantics, estimate bids and budgets
Practical Competitor Price Analysis: Collection, Comparison, Decisions
How to run a working price analysis: monitoring methods, key metrics and formulas, a table template, tool comparison and how often to check competitors' prices.
Competitive analysis in search: semantics, links, SERP
Step-by-step competitor breakdown: Keyword Gap, Link Intersect, SERP and tech. Aggregate metrics into tables and build a prioritized 90/180-day plan.
Competitive analysis worksheet: template, criteria, and example
Consolidate competitor comparison in one file: Excel/Google Sheets template, key criteria and metrics, step-by-step guide, industry variants, and a filled