Analyzing Competitor Positioning and USPs: Methods and Template
A step-by-step method for analyzing competitor positioning and USPs, building a positioning map, and creating your own template and checklist.
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Articles on growth and marketing in B2B, IT and SaaS. Hands-on cases from first-hand vibe-coding experience.
Competitor Product Analysis: Methods and Template
A step-by-step guide to competitor product analysis: criteria, methods, tools, and a comparison template for products, assortment, and pricing.
Financial Analysis of Competitors: Sales and Market Share
Financial analysis of competitors: how to estimate sales, calculate market share, find data sources, and compare metrics. Formulas, tables, checklist.
Competitive Intelligence: Methods, Tools, and Stages
What competitive intelligence is, how it differs from industrial espionage, and which legal methods and tools to use for gathering data on competitors.
Porter's Five Forces: Competitive Analysis Model with Example
Porter's competitive analysis explained: the Five Forces model, step-by-step algorithm, scoring method, example, table template, and comparison with SWOT
SWOT Analysis of Competitors: How to Conduct It (With Example)
SWOT analysis of competitors: step-by-step guide, a ready-made matrix, and an example table. Learn to assess rivals' strengths, weaknesses, opportunities
Competitor Website Analysis: Step-by-Step Guide and Tools
Competitor website analysis: a step-by-step framework for traffic, structure, and SEO, which tools to use, and how to compile results into a comparison table.
Сервисы для анализа конкурентов: топ-20 инструментов 2026
Подборка сервисов для анализа конкурентов 2026: SEO, реклама, соцсети и репутация. Цены, бесплатные лимиты, сравнительная таблица, чек-лист и пошаговый пример.
Competitor Ad Analysis: Search Context & Yandex Direct
How to analyze competitors' contextual ads and Yandex Direct: tools, keywords, bids, budgets, USPs, landing pages, and a step-by-step checklist.
Competitor Price Analysis: Methods, Metrics, and Monitoring
Competitor price analysis: methods, metrics, formulas for calculating a competitive price, a ready-made table template, monitoring service comparison