B2B Marketing: Strategy, Channels, and Where to Start
B2B marketing explained simply: how it differs from B2C, how to build a strategy, which channels and metrics (CAC, LTV, ROMI) work, and where to start.
#SaaS metrics
ABM Marketing in B2B: What It Is and How to Launch It
What ABM (account-based marketing) is in B2B: definition, difference from inbound, one-to-one/few/many types, a launch plan, metrics, timeline and budget.
CAC and LTV in B2B and SaaS: Formulas, Calculation, Benchmarks
How to calculate CAC and LTV in B2B and SaaS: formulas with gross margin and churn, blended vs paid CAC, LTV:CAC 3:1, CAC Payback and benchmarks.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.
B2B Content Marketing: Strategy and the Content Funnel
A step-by-step B2B content marketing framework: from ICP and a ToFu/MoFu/BoFu content funnel to formats, distribution, sales enablement, and metrics.
ROI and ROMI in Marketing: How to Measure Payback
ROI and ROMI formulas, a worked B2B/SaaS example, the difference from ROAS, and how to tie the math to end-to-end analytics and CRM by channel.