AI for Competitor Analysis: 10 Prompts
How to use AI for competitor analysis: a step-by-step workflow, 10 ready-made ChatGPT prompts, a comparison of AI services and a checklist.
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B2B Content Marketing: Strategy and the Content Funnel
A step-by-step B2B content marketing framework: from ICP and a ToFu/MoFu/BoFu content funnel to formats, distribution, sales enablement, and metrics.
ROI and ROMI in Marketing: How to Measure Payback
ROI and ROMI formulas, a worked B2B/SaaS example, the difference from ROAS, and how to tie the math to end-to-end analytics and CRM by channel.