Competitive Analysis: Types, Methods, and Stages
Competitive analysis: what it is, types of competitors, methods (SWOT, Porter's Five Forces, PEST), a step-by-step plan, tools, and a checklist.
#positioning
AI for Competitor Analysis: 10 Prompts
How to use AI for competitor analysis: a step-by-step workflow, 10 ready-made ChatGPT prompts, a comparison of AI services and a checklist.
B2B Marketing: Strategy, Channels, and Where to Start
B2B marketing explained simply: how it differs from B2C, how to build a strategy, which channels and metrics (CAC, LTV, ROMI) work, and where to start.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.
B2B Content Marketing: Strategy and the Content Funnel
A step-by-step B2B content marketing framework: from ICP and a ToFu/MoFu/BoFu content funnel to formats, distribution, sales enablement, and metrics.