Content audit: step-by-step update plan, templates and decision matrix
Content audit: step-by-step plan to review and update content. Templates, decision matrix, safe redirects and case studies with metrics for B2B and IT.
#research
Social Media Content: How to Create and Plan + Template
Guide to creating and planning social media content: content plan, rubricator, Google Sheets/Notion templates, idea bank, batching, metrics and automation.
Sales Funnel Content (TOFU → MOFU → BOFU): Practical Guide
Sales funnel content: what TOFU/MOFU/BOFU mean, which formats and KPIs to use at each stage. Ready templates, checklists, intent mapping and a quarterly plan.
Neural Networks for Content: How to Use AI — Guide with Prompts
Practical guide to choosing AI tools, workflows and metrics for content. Includes prompts, comparison tables, cases and localization tips for Russia.
SEO content: how to write texts for search — step-by-step guide
SEO content: determine intent, build a semantic core, structure pages, craft Title and Description, set up internal linking and update content via Search
Video Marketing for Business: Formats, Strategy and Metrics 2026
Video marketing for business in 2026: formats, platforms, KPIs and ROI. Checklists, briefs, scripts, video analytics and case numbers for B2B and IT.
Corporate Blog: Why You Need One and How to Run It — Guide
Corporate blog: what it is, why businesses need it and how to launch. Platforms, content plan, launch checklist, promotion channels and metrics. Pros, cons
Customer Base Analysis: RFM and ABC Methods with Examples
Customer base analysis explained: ABC, XYZ, and RFM methods with step-by-step formulas, a worked numerical example, a table template, and a segment checklist.
Customer Pain Points: How to Identify Target Audience Needs
What customer pain points are in marketing, how they differ from needs and fears, their types, and methods to identify them, with templates.
Buyer Persona: How to Create a Buyer Persona + Template
What is a buyer persona and how to create one: step-by-step methodology, template, examples, comparison with ICP, common mistakes, and tools.
Target Market: What It Is, Types, and How to Choose a Niche
Target market explained: how it differs from target audience and niche, market types, a step-by-step framework, sizing formula, and B2B/B2C examples.
Customer Development (Custdev): How to Test Hypotheses
Customer development (custdev) is a method for testing hypotheses about customers. We cover its 4 stages, interview script, checklist, case studies, and common
Content Distribution: Channels and Promotion Strategies
Content distribution explained: types, channels, the PESO model, tools, strategies and performance metrics. Channel comparison table, checklist and examples.
Expert Content: How to Create It for B2B
What expert content and thought leadership are, how they differ from SEO copy, and how to create them — steps, formats, metrics, and mistakes.
Content Formats: Types, Kinds, and How to Choose One
A breakdown of content formats and types, how format differs from channel, and a step-by-step algorithm for picking the right format for your goal and audience.
In-Depth Interviews: How to Conduct Them, Types, and Questions
In-depth customer interviews: what they are, types (problem, solution, expert), a step-by-step guide, sample questions, a checklist, and a guide template.
JTBD (Jobs To Be Done): What It Is and How to Apply It
JTBD (Jobs To Be Done) explained: how to run JTBD interviews, write a job statement, and apply the theory in product and marketing.
Customer Journey Map (CJM): What It Is and How to Build One
Customer journey map (CJM): what it is, why businesses need it, and how to build one step by step. Template, stages, touchpoints, tool comparison, examples.
Content Plan: How to Create One, With Example and Template
Content plan: what it is, how it differs from strategy, types, step-by-step guide, monthly example, table template, tools, metrics and checklist.
Content Strategy: What It Is, Examples, and How to Build One
Content strategy explained: how it differs from a content plan and content marketing, a step-by-step framework, examples, checklist, and template for business.
ЛПР in Sales: DMU, LVR, and How to Reach the Decision-Maker
ЛПР explained: what a decision-maker is, how it differs from LVR, GLPR, and LDPR, how DMU and buying committees work, and how to find and reach
Content Marketing Metrics: What to Track and How to Calculate
A full breakdown of content marketing metrics: reach, engagement, conversions, and ROI. Formulas, benchmarks, tools, tables, and a reporting checklist.
TAM SAM SOM: How to Calculate Market Size
What TAM SAM SOM means and how to calculate market size: formulas, top-down and bottom-up methods, worked example, comparison table, PAM, and common mistakes.
Tone of Voice: How to Define Your Brand Voice — A Guide
Tone of voice explained: what it is, how it differs from brand voice and tone of speech. A step-by-step guide with examples, tables, and a checklist.
Customer Persona: How to Build One, With Examples and a Template
Customer persona explained: how it differs from a target audience, a step-by-step process, a ready-to-use template, and B2C/B2B examples with validation
Target Audience Analysis: Methods and Steps for 2025
Target audience analysis: methods, steps, tools, and templates. How to define your audience, build a customer persona, and apply results in B2B marketing.
Telegram Lead Generation for B2B: Leads from Chats and Bots
B2B lead generation in Telegram: how to get leads from chats, bots, and Telegram Ads. Step-by-step launch, scripts, CRM integration, CPL metrics, and case
Lead Generation Metrics: What to Track for Growth
Lead generation metrics: full KPI list, formulas for CPL, lead conversion, MQL and SQL, channel and B2B/B2C benchmarks, a reporting template, and a starter
Lead Generation Mistakes: Why You're Not Getting Leads
Explore the top lead generation mistakes: why leads are scarce, why they're low quality. A mistake-to-fix table, audit checklist, and key metrics to track.
Target Audience Segmentation: Criteria and Methods
Target audience segmentation: criteria and methods (Kotler, 5W, Hunt, JTBD, RFM, LTV), a comparison table, checklist, persona template and B2B/B2C examples.
Cold Lead Generation: Calls and Emails Without Spam
Cold lead generation in B2B: how to run calls and emails without spam, where to source lists, scripts, metrics, and CPL calculations.
B2B Lead Generation Channels: Where to Get Leads
B2B lead generation channels: paid and free lead sources, a comparison table by CPL and conversion, lead cost formulas, MQL/SQL, and a selection checklist.
Landing Page for Lead Generation: Structure and Conversion
A breakdown of lead gen landing page structure: 10 must-have blocks, lead capture form, CTA, quiz landing, metrics, and a checklist to boost conversion.
Lead Magnet: What It Is, Types and Examples for B2B and B2C
Lead magnet explained simply: types and examples, how to create an effective lead magnet for your website and B2B. Guide, table, metrics, and FAQ.
B2B Lead Generation: Channels, Methods, and Funnel
B2B lead generation explained: how it differs from B2C, which channels work, how to build a funnel and calculate CPL. Guide with table and checklist.
Content Lead Generation: How to Get More Inbound Leads
Content lead generation explained: how articles, videos, webinars and lead magnets drive leads. TOFU/MOFU/BOFU funnel, CPL metrics, case studies and checklist.
Cost Per Lead (CPL): Formula and How to Reduce It
What is cost per lead (CPL), formulas by budget and by margin, channel-by-channel examples, and 10 ways to cut lead cost without sacrificing quality.
Competitor Audience Analysis: Methods, Steps, and Examples
Learn how to analyze competitors' target audience: step-by-step algorithm, methods (JTBD, customer development), data sources, table templates, and common
Analyzing Competitive Advantages: Methods and Checklist
How to analyze a company's competitive advantages: Porter's, Lambin's, and SWOT models, a step-by-step algorithm, evaluation metrics, examples, and a ready
Analyzing Competitors' Social Media Content: A Methodology
A step-by-step methodology for analyzing competitors' social media content: ER and engagement metrics, the Grades system, tool comparisons, and a report
Analyzing Competitor Positioning and USPs: Methods and Template
A step-by-step method for analyzing competitor positioning and USPs, building a positioning map, and creating your own template and checklist.
Competitor Product Analysis: Methods and Template
A step-by-step guide to competitor product analysis: criteria, methods, tools, and a comparison template for products, assortment, and pricing.
Financial Analysis of Competitors: Sales and Market Share
Financial analysis of competitors: how to estimate sales, calculate market share, find data sources, and compare metrics. Formulas, tables, checklist.
Competitive Intelligence: Methods, Tools, and Stages
What competitive intelligence is, how it differs from industrial espionage, and which legal methods and tools to use for gathering data on competitors.
Porter's Five Forces: Competitive Analysis Model with Example
Porter's competitive analysis explained: the Five Forces model, step-by-step algorithm, scoring method, example, table template, and comparison with SWOT
SWOT Analysis of Competitors: How to Conduct It (With Example)
SWOT analysis of competitors: step-by-step guide, a ready-made matrix, and an example table. Learn to assess rivals' strengths, weaknesses, opportunities
Competitor Website Analysis: Step-by-Step Guide and Tools
Competitor website analysis: a step-by-step framework for traffic, structure, and SEO, which tools to use, and how to compile results into a comparison table.
Сервисы для анализа конкурентов: топ-20 инструментов 2026
Подборка сервисов для анализа конкурентов 2026: SEO, реклама, соцсети и репутация. Цены, бесплатные лимиты, сравнительная таблица, чек-лист и пошаговый пример.
Competitor Ad Analysis: Search Context & Yandex Direct
How to analyze competitors' contextual ads and Yandex Direct: tools, keywords, bids, budgets, USPs, landing pages, and a step-by-step checklist.
Competitor Price Analysis: Methods, Metrics, and Monitoring
Competitor price analysis: methods, metrics, formulas for calculating a competitive price, a ready-made table template, monitoring service comparison
SEO Competitor Analysis: Keywords and Links Methodology
Step-by-step SEO competitor analysis: gather keywords, assess backlink profiles, SERPs, and technical audits, consolidate data into tables, and build
Competitor Analysis Table: Template and Example
How to build a competitor analysis table: a ready-made template, comparison criteria, step-by-step guide, industry variations, and a filled-in example.
Questions for Competitor Analysis: Checklist and Criteria
A ready-made list of competitor analysis questions covering product, pricing, marketing, website, and customer experience — with a checklist, tables
Analyzing the Competitive Environment: A Step-by-Step Guide
A step-by-step method for analyzing a market's competitive environment: stages, Porter's Five Forces, SWOT and PEST, tools, template and checklist with real
Analyzing Competitor Strategy: Methods and Steps
Competitor strategy analysis vs. regular analysis: step-by-step method, SWOT, Porter, positioning map, tools, template and comparison table.
Competitive Analysis: Types, Methods, and Stages
Competitive analysis: what it is, types of competitors, methods (SWOT, Porter's Five Forces, PEST), a step-by-step plan, tools, and a checklist.
AI for Competitor Analysis: 10 Prompts
How to use AI for competitor analysis: a step-by-step workflow, 10 ready-made ChatGPT prompts, a comparison of AI services and a checklist.
ABM Marketing in B2B: What It Is and How to Launch It
What ABM (account-based marketing) is in B2B: definition, difference from inbound, one-to-one/few/many types, a launch plan, metrics, timeline and budget.
CAC and LTV in B2B and SaaS: Formulas, Calculation, Benchmarks
How to calculate CAC and LTV in B2B and SaaS: formulas with gross margin and churn, blended vs paid CAC, LTV:CAC 3:1, CAC Payback and benchmarks.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.