Competitive Analysis: Types, Methods, and Stages
Competitive analysis: what it is, types of competitors, methods (SWOT, Porter's Five Forces, PEST), a step-by-step plan, tools, and a checklist.
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AI for Competitor Analysis: 10 Prompts
How to use AI for competitor analysis: a step-by-step workflow, 10 ready-made ChatGPT prompts, a comparison of AI services and a checklist.
ABM Marketing in B2B: What It Is and How to Launch It
What ABM (account-based marketing) is in B2B: definition, difference from inbound, one-to-one/few/many types, a launch plan, metrics, timeline and budget.
CAC and LTV in B2B and SaaS: Formulas, Calculation, Benchmarks
How to calculate CAC and LTV in B2B and SaaS: formulas with gross margin and churn, blended vs paid CAC, LTV:CAC 3:1, CAC Payback and benchmarks.
Ideal Customer Profile (ICP) in B2B: Guide & Template
How to build an ideal customer profile (ICP) in B2B in 6 steps: criteria, ICP vs buyer persona, a filled example with numbers, and a ready template.